How to Improve the Success of Any Blog Post by at Least 100% With a Simple Strategy
Recently, I watched a video where MrBeast shared the foundations of his success.
One strategy, he shared, struck me.
It's a winning formula that MrBeast deliberately uses to make each of his videos much more successful.
And once you and me know this formula, we can use it for each future piece of content that we publish.
Once applied, we will improve the success of our content by at least 100%.
My best guess is, that the improvement is much bigger.
More users will be interested, more of them will engage with our content, and if we drive the formula to the end, more of these users will turn into fans.
So, enough of the preface, here's the strategy:
Step 1: Make a very bold benefit statement in your headline
Step 2: Enforce the benefit statement in your blog article intro
Step 3: Deliver on your promise in your post
Step 4: Even add onto the expected value
That's it!
It breaks down to the principle of exceeding expectations.
BUT, it's important to bring this into a simple and repeatable approach.
So that it works with any blog post you and I will write.
Let's take a closer look at each step by taking the example of this very post.
Step 1: Make a very bold benefit statement in your headline
My headline is: "How to improve the success of any blog post by at least 100% with a simple strategy"
That IS a bold promise.
I am promising you to make ANY post MORE successful by AT LEAST 100%, and to do this with a SIMPLE strategy.
Promise, promise, promise.
If you are like me, you might feel a little uncomfortable at first, making such bold promises.
I tend to rather under-promise and over-deliver. So being bold upfront unsettles me a bit.
BUT, the right solution is NOT to promise less, but to DELIVER more!
Read that one again because it's so important.
MrBeast had described it so well in the video I refer to.
Imagine a chart showing how many of your viewers stay with your video (or in this case, blog post) over time.
If you start without a HUGE benefit promise, why should people want to start watching (or reading) anyway?
So, starting off with a bold (and I don't mean bold formatting!) headline, is a NECESSARY condition for SUCCESS.
Not sufficient, but necessary!
Ok, enough of this. Let's head to step 2.
Step 2: Enforce the benefit statement in your blog article intro
Now that you and I have established the big promise, what do we do?
RIGHT SO, we DOUBLE DOWN on it in our intro!
In the case of this blog post, I REPEAT the promise and best possibly, I load it up with EMOTIONS.
AGAIN it struck my how MrBeast depicted the whole thing with the viewer chart.
It's so simple when seeing it:
Imagine your viewers (or readers) come into your video (or post) with high expectations because of your Big-Bang-Headline.
What happens if we don't pick up there and even turn it up a notch?
What will happen if we start meandering and slowing off?
RIGHT SO, our dear reader will be disappointed, bored, and will flee ... rightly so. You and I would do the same!
Step 3: Deliver on your promise in your post
My promise was to give you a simple strategy to at least double the success of any post.
What makes a successful post?
- Your readers read it (from start to end!),
- it benefits your readers greatly,
- they want to share it, and
- they wish to read more from you.
IF you follow the steps that I have outlined: Big promise, reinforce, deliver on it, and add on to it, WHAT do YOU THINK what effect this will have on the success metrics I just shared?
If you think that this will do anything else, then at least double them, we are not aligned in our perception.
That's perfectly ok.
BUT I believe 100% that giving you the steps AKA strategy will do exactly that.
Here comes the best thing:
It doesn't matter what you or I think. The numbers will show.
So if you think there COULD be something about this strategy. Just test it out for yourself.
Step 4: Even add onto the expected value
Here we pick up the simple but fantastic, helpful idea of over-delivering.
Simple it is...
You just need to think about the expectations and then exceed them.
So let's take our case of the current blog article.
Coming from the idea that I have already quite well delivered on my promise (bold thinking, I know, I know...)
HOW COULD I ADD additional value?
Here's how...
I will give you a simple trick on HOW you (and I for that matter) can always remember and easily deploy this strategy:
Here we go:
With any future blog post that you (or I write).
Let's stop after the headline and intro and ask ourselves ONE QUESTION:
"Will 95% of my target audience still be there, eager to proceed reading?"
In other words, let's always remind the 95% bar and craft our headline and intro until we are confident that it won't break it.
If we are confident the 95% are still there, let's then deliver on your promise.
If not. Let's rework the headline and intro.
P.S. MrBeast had shared another great nugget: Once people have started to stick to his videos, they also tend to finish them. Call it momentum, or whatever your want. But he reinforced, that keeping your viewers (readers) engaged at the start is WAY more important than after that. - Of course, we shouldn't annoy and bore our dear readers. Never said that! - But it helps to know the priorities.
That's it!
We have come to the end of our little journey that started with a bold promise, high expectations and hopefully a delivery!
Please let me know what you think.
Did I deliver? If yes, how? If no, why?
Thank you and all the best for now.