Do This One Thing if You Want Ongoing Success With Your Business

Years ago, my brother hired a gardener.

To this day, my brother sings praises about him.

Funnily enough, this is NOT because the gardener did some outstanding work. All was fine, but not more than that.

The simple reason WHY my brother still praises this gardener is that he exceeded his expectations significantly in an important dimension!

Because when the work turned out to be less extensive as quoted, the gardener conveyed this to my brother and ended up charging LESS than what was initially proposed.

This gesture greatly impressed my brother, so much so that he continues to speak highly of this gardener to me and all his friends.

What is happening here? What is the overall picture?

It's simple.

The gardener over-delivered because he exceeded expectations.

The expectation was that the gardener would either stick to his initial quote or, as often happens, go over it.

But by independently going under his initial quote, he greatly surpassed my brother's expectations.

This is very simple, and it follows a basic principle that you and I can apply at any time.

The principle is called "over-deliver" or exceed expectations.

How do I go about this?

Step 1: I understand the expectations

Step 2: I consider how I can easily surpass them

Step 3: I do it and test what happens

It's as simple as that.

Steps 1 and 2 are crucial.

If I don't deliberately look for the expectations and think about how to exceed them, I will likely never do it.

Then I try things out and see what happens.

If nothing happens, I go back to my drawing board, AKA Steps 1 and 2.

Should my clients start to be excited, I keep on doing what I am doing.

The interesting thing is that the benefit is manifold larger than if I superficially tried to just meet the expectations for immediate personal gain.

Funnily, MrBeast revealed that doing this is one of the "secrets" of his mega success.

He makes a big promise at the start of each video, then he ensures to significantly over-deliver on that promise.

Between you and me, this is not such a complicated strategy.

The only thing you need to do is to be aware of it and DO it.

I can't make you do it. But I hope I could help you to become aware of it at least.

That's it for this post. - Anything else said would only be excess.