The 3 Secrets to Selling Your Offer in a Crowded Marketplace

If you've ever tried to sell something in a crowded marketplace, you know how hard this is.

The main problem is that people don't wait to hear your message.

Besides, countless other vendors try to get their attention.

So how do you cut through?

How do you get your audience to even listen?

And once they listen, how do you get them to be interested and buy?

In short, how on earth do you manage to sell your stuff in such an environment?

The answer lies in three words:

Be preferably different.

Why is this the answer to selling your offer?

Because when faced with your offer, and the offers of all other vendors, your audience has one major question:

Why you?

This question is at the core of any buying decision.

And you, and me, we ask the same simple question whenever we try to choose a vendor.

We simply want to pick the best for us.

And to do so, we ask, "Why this one? And not that one?".

And the answer to this question can only lie in being preferably different from all the others.

Because if you're not different, you cannot give a compelling answer to why your audience should choose you.

And the difference needs to be preferable according to your audience, to make them choose you.

Now, if you say until here, that I'm stating the obvious, halt!

Because if that's true, why do countless businesses fail to be (or at least present themselves to be) preferably different?

You will need to put being preferably different at the core of everything you do.

It has to be so deep ingrained in your offer, that you don't even start to sell it, as long as you cannot clearly and wholeheartedly show anybody in a single sentence how preferably different your offer is.

Having that cleared up, the next question, of course, is

HOW can I be preferably different with my offer?

You can do this on three different levels:

One: Have a product or service that's preferably different.

Two: Make an offer that's preferably different.

Three: Communicate to make it preferably different.

Now, if you want to cash in mightily, you do all three.

Because, if your product or service is better, your offer is compelling, and your sales communication cuts through, who can stop you from doing a great business?

But mind that level one goes deeper than two, and two deeper than three.

Because if your product is stellar, you don't need to bend backwards to craft a great offer, mind you don't need to sell it heavily in your communication.

Your product literally sells itself.

So you should work on that primarily.

But even if your product is me-too, you can get a GREAT advantage by packaging it into a compelling offer.

Here's a simple example:

It doesn't get more commodity than over the counter prescription drugs.

Still, Mark Cuban managed to start a MASSIVELY successful new company, just by crafting a new and compelling offer.

The offer is: We only take the cost and add 15% margin on top.

So, as a client, you can always be sure not to be taken advantage off when buying the medication.

Do you see how preferably different that offer is?

Wouldn't you jump on that?

But even, if you don't manage to craft a preferable offer for your product, you're not entirely lost.

You can still communicate and sell better on level three.

You just do that by addressing the true pains and desires of your audience better than any of your competitors.

Because in a crowded marketplace, your audience WILL listen the more, the better you address what they most fear or desire.

The secret lies in doing this specifically enough and spot on.

And that's where the difficulty lies.

In unearthing the deep pains, fears, desires, hopes and dreams on a highly specific level, to then address them spot on.

It's like pushing a button with your audience that they cannot help to react to.

The good news is, that there's a step by step, paint by the numbers way to get this for your target audience.

If you're interested in learning about it, sign up for the free [offer], here.

But again, this is only level three.

It's powerful already on its own.

But the mighty power lies in having all three levels in place.

Have a stellar product or service.

Package it in an irresistible offer.

And communicate that offer addressing the biggest pains and desires of your target audience.

Do these three things in combination, and I can promise you two things:

One: Your offer in the marketplace will be preferably different.

Two: You will be heard, no matter how crowded the marketplace is.

Three: Having one and two, you cannot help but have a roaring business.

Thanks for listening.

Please let me know if you have any feedback or questions, here.

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