What We Can Learn From a YouTuber With Over 178 Million Followers Who Makes Over $60 Million in Revenues per Year
As you know, I perk up when I see success anywhere.
And with MrBeast, I see tremendous success.
He currently has over 200 million subscribers on his YouTube channels and is raking in the money.
Of course, I'm interested in HOW he got there.
Today, I watched a video where MrBeast shares insights into the reason for his success.
What he says is highly intriguing, and both you and I can learn a lot from it if we want to be more successful ourselves.
Here's the gist:
MrBeast is obsessed.
For years, he's been investing all his energy into making the best videos possible.
He even advises others against pursuing the same obsession.
In his own words, he says: "I have no life; I invest all my time and energy."
This is fascinating, and I see it time and again where I observe extraordinary success.
Jeff Bezos, Elon Musk, other entrepreneurs who are successful on a smaller scale but still exceptional:
They're all on fire, front and back. In short, they're obsessed.
What does knowing this do for us?
It helps me align my ambitions with my capabilities.
If I want to be as successful as MrBeast but am not willing to sacrifice as much, then I'm just being unrealistic.
That doesn't help me.
Secondly, MrBeast has a very simple goal:
He's obsessed with making the best videos.
Like a top athlete or a successful concert pianist, he invests all his energy in constantly improving.
He says followers, views, and all the other "goals" are just outcomes.
They're the result of making really good videos.
This reminds me of Coach Wooden's philosophy:
"The journey is the inn."
When I stop chasing supposed outcomes and focus entirely on getting better and better, the results come naturally.
It's a bit paradoxical.
I get what I want by not directly pursuing it.
The third interesting point:
The level of detail MrBeast focuses on for improvement.
I see this time and again when I observe great successes.
MrBeast breaks down the topic of the "best possible YouTube video" into its components.
Then he looks at each part to see how he can make it better and better.
Thumbnails, first five seconds, first thirty seconds, edits, tone, embedded jokes...
He lists numerous areas that influence a video's success.
Then he examines each area in more detail, trying to enhance it.
THIS level of detail is something many don't understand and therefore don't pursue.
BUT, because of his obsession, MrBeast gets there.
And THAT's why his videos are so good.
And THAT's why he's so successful.
I've written about this in my article titled "Nuances."
Sometimes I want to grab people searching for success and shake them, yelling in their face,
"Find the spots that matter and focus on the DETAILS!"
It's so frustrating to see how many people never reach this level and wonder why they aren't successful.
Fourthly, MrBeast talks about how he deliberately exceeds expectations.
I've written about this in the article "Expectations."
It's great to see this in practice.
MrBeast says he sets high expectations and then surpasses them.
Exceeding expectations is key.
It's pretty straightforward:
When we click on a YouTube video, we expect something from it (otherwise, we wouldn't click, duh!)
If our expectations are exceeded, we're highly satisfied; if not, we're disappointed.
MrBeast knows this and manages this aspect deliberately.
For example, he makes a point to add an unexpected "extra" at the end to pleasantly surprise the viewer even more.
This is nothing but systematically exceeding expectations.
I admit, in my "Expectations" article, it sounded a bit more abstract.
But again, I want to grab every reader and shake them: LOOK at how successful this approach is.
It's one of the REASONS why MrBeast has so many millions of followers.
No matter what we want to succeed in, we should do exactly the same:
Know expectations and deliberately exceed them!
Alright, since this is a V0 of an article and my kids are buzzing around me bombarding me with questions, I'll stop here.