One Trick to Stay on Track and Keep Laser Focused

Warren Buffet once commented on successful investing:

"It's simple, but not easy!" he said (or something along these lines).

What does he mean by that?

The concept is simple to understand.

However, it's damn hard to implement.

This problem of having a simple strategy that's difficult to follow applies to nearly all parts of life.

Here are a few examples from online marketing:

Successful SEO is simple: regularly publish valuable articles and earn good links to them.

Do you want to excel in PPC? Just create strong ads, run them for the right keywords, and direct them to robust landing pages.

How about optimizing your Conversion Rates? Just collect the best benchmarks, a/b test what you see, keep what works better, and repeat.

I could go on and on...

But I think you've already grasped the concept.

The basic strategies for success are simple!

However, that doesn't help you or me much if the major difficulty lies elsewhere!

But, WHERE?

For me, this boils down to one single problem:

I don't stick with it.

I scatter my attention and drift off.

Because, if a strategy clearly works, I SHOULD just stick with it.

However, that's precisely the problem.

I quickly find myself distracted and NOT STICKING to the strategy.

So, what's the most important step I need to take?

Exactly! - Find out HOW to STAY ON TRACK.

How wonderful that I've found a simple method.

How even more wonderful that I'm sharing it here and now with you.

Here it is:

I make a list of daily repeating tasks!

And then I fulfill the tasks on this list - DAILY!

That's the trick.

It's as unobtrusive as it is powerful!

Why is it so valuable?

Because it solves the fundamental problem of not staying on task.

It does so by helping me to form a habit.

At first, this habit may be weak.

But soon it will be as strong as the cable of the Tyrolean mountain gondola.

(That's the nature of habits.)

And that's EXACTLY what I'm taking advantage of here.

I align the daily habit with the simple strategy.

THAT solves the problem of not staying on task.

And that again solves the problem of not following the obvious and simple strategy to success.

I'm no longer scattered.

I build momentum.

I finally stick with it!

How exactly do I implement this?

The key is to realize that I can only do a very few things each day.

Therefore, I must prioritize extremely.

This is another advantage. - Being forced to prioritize has seldom done harm to anybody, including yours truly.

For example, I only have about 3 things I do every day for business. (I have a few more for the other important dimensions of my life. But that's for another blog.)

Steering PPC campaigns, writing blog articles, making course videos.

But I do them like clockwork, every day.

That's the whole trick.

But... but... but...

"Am I not making it too easy for myself?"

"I have so many commitments and changing things every day."

"I can't just do the same thing every day, can I?"

If you see the situation like this, then that's EXACTLY the problem!

If I change tasks daily, like a woodpecker tapping on the tree only once at each spot, I shouldn't be surprised when no hole forms.

I understand, it's damn hard, on a packed day, of which large parts are possibly dictated by a boss, employees, or customers, to get to a daily rhythm.

But, that's the task.

That's exactly, in my experience, the key to success.

"Show me your daily schedule, and I'll tell you how successful you are!"

This quote isn't mine, but I endorse it immediately.

In case you DON'T have any daily repeating tasks yet.

Why not start small?

Choose one thing you're going to do daily from now on.

Then see what happens.

I don't say it's THE ONLY thing you should do. But I say, you should do it EVERY DAY.

The whole concept of doing things daily is so powerful that it's a principle by itself.

I don't use this for business alone.

It's my secret weapon for leading a fulfilled life.

But, I'm drifting off...