Content Jab Punch

I'm not particularly familiar with professional boxing.

However, I can see a principle of success at work.

A successful boxer doesn't just stand still and try to land a huge punch from time to time.

No, he constantly moves, makes small attempts, darts around ... and delivers little "jabs".

And THEN he lands a punch!

Both elements are important for success.

The little jabs AND the big punches.

Without the jabs, there's no momentum.

It's in the nature of things that you can't get up to full speed from a standstill.

Also, the boxer has to work for the opportunities, the small windows, where the opponent briefly shows an opening in their guard.

These opportunities don't just come from standing still.

They come from movement.

I can apply the same principle when I want to successfully publish content.

The little jabs are my daily publications.

The punches are large, monumental publications that I release from time to time.

My daily publications help me keep moving.

They help me stay in touch with the pulse of the times and recognize windows that open up for the big hits.

The individual hits come at greater intervals.

But they don't come out of nowhere.

I've earned them with the daily, small "jabs".

So, if you're toying with the idea of publishing content...

Don't rack your brain about how you can land a massive punch.

Just start publishing little jabs. - Daily!

In the words of James Clear, "Keep up the schedule but be flexible with the scope."

Then the momentum comes.

And with it come the open windows.

And THEN you're ready to land a punch.

The whole matter follows simple principles: 

You use the compounding effect of your daily jabs to build momentum.

If you've read this far, you've probably realized that this article is a "jab".

I sat down and wrote this thought about the "jab" and the "punch" in one go.

Then I published it.

The punch will come another time.

P.S. If you want to witness it when it comes. Why not sign up for my e-mail list, here?

P.P.S. Today, I saw something in Russell Brunson's book "Traffic Secrets": Gary Vaynerchuk had already used the image of a boxer in an article "Jab, Jab, Jab ... Punch". - Honestly, I didn't know that. He means it in a different way. In his picture, it's about publishing regularly (the Jab) and incorporating a sales pitch from time to time (the Punch).