Best Practice

My tax advisor is, above all, a thoroughbred entrepreneur.

He runs a business with 40 employees, which he has systematically built up and continues to expand.

Occasionally, we chat and talk business.

Last summer, I had recommended a book to him that had excited me:

"Traction!" by Gino Wickman.

In my view, it's THE manual for successfully building and expanding a business.

I praised it to the skies.

So far, so good.

Five days later, my tax advisor emails me along the following lines:

"Thanks so much. The book is brilliant!

I have already started implementing it in my company."

By now, 12 months have passed, and he has implemented it strategically.

With resounding success.

Now, you should know that I have read about 50 books on business management.

I have studied the whole thing in university, and have been practicing it on a small scale for over 20 years.

But I have never come across a better source for structuring and running a business.

What excited me about "Traction!"?

It is self-contained

It is extremely practical and hands-on

It has proven a thousand times over that the approach works.

In short: It is a true best practice!

When I have such a best practice, I don't need to keep looking.

I take it and implement it.

The genius of a written down best practice is the following:

I can outsource and scale it.

I can gather my entire team behind it, and everyone pulls in the same direction.

If someone drops out or leaves the company, I can replace the role and the newcomer can pull on the same string.

This is only possible if I have a binding best practice.

I can carry this value into all areas of my business.

I can have a best practice for customer acquisition, content creation, performance creation, customer service, and so forth.

So, dear fellow entrepreneurs:

No matter what problem you want to solve in your business.

Find a best practice.

Naturally, the question arises:

But HOW do I find a best practice?

How do I do that EXACTLY?

But that's not the point of this article.

Its purpose is solely to make it clear to you and me THAT a best practice is the key to success.

Model: I don't try to reinvent the wheel, but stick to what has been proven to work.