With these strategies you can finally get all the new clients you want using the best Google ad strategy working right now.
The ONLY 2 types of ads you should run if you don’t want to lose money. Most marketers complicate Google Ads. We simplify it by using only 2 types of campaigns. We’ve tested dozens of strategies. These are the ONLY 2 that consistently deliver clients on a cost-efficient basis.
Exactly how to implement our top 2 strategies (with tutorials that walk you through everything)
How to create the ads. How your ads should look and feel. What content should be in each of these types of ads.
How to sell directly from your Google ad - secrets after spending over $15,000,000 on Facebook ads.
The 4 steps I take EVERY cold prospect through – with my ads – to get the highest possible conversion. (We’ve tried to circumvent or short-cut this process but it NEVER works. So stick like glue to this method.
Three things to include in every ad targeted at a cold audience
Specific rules of “salesmanship” to use in your ad campaigns
How to absolutely get people to STOP and pay attention to your message
Your #1 priority when advertising to a cold audience. It’s not to sell or convince.
Your #2 priority when advertising to a cold audience
How to dramatically lower your ad costs (see how we get our costs down to $0.01 per engagement)
How to use multiple attention “devices” in a single ad to maximize viewers and minimize cost per view
How to safely “tip-toe” around compliance issues when using testimonials so you don’t get your ad account shut down
Why playing nice with Facebook actually helps you lower your ad cost and increase your reach and engagement
The real reason Facebook’s lawyers shut down your “before and after” or “testimonial” ads and the “legal” loop-hole that gets around this policy
The one-word answer to EVERY question about what to put in your Facebook ads – Hollywood movie directors understand this, most advertisers don’t
Why Facebook advertising is NOT about laser targeting (despite what agencies will tell you) and why you need to think in terms of “stadiums” of people, not individuals
How to use “audience buckets” to lower your cost of advertising - we call each audience a “bucket” and we have dozens and dozens of buckets set up, each with a different purpose
How to test ads for just $10 a day… then scale to hundreds (or even thousands) a day when you have an audience and ad that works
3 things to NEVER say in your ads (it's not testimonials, or unproven claims). But saying any of these 3 things reduces your quality score, shrinks your reach, and increases your ad cost)
How to increase ad engagement without getting penalized for “engagement bait”
The exact type of ad that gets the highest response (almost NO agency does this, they rely of templates, which leads to poor sales results and costly ad campaigns you can’t afford to continue running)
The secret of “UGC” - just doing this ONE THING will instantly give you a leg up on Facebook ad agencies and immediately make your ads stand out in a shark infested sea of competitors
We’ve even got beginner secrets like: The correct image sizes and resolutions (we leave no stone unturned)
And the dead-simple way to set up your Facebook ads management account – yours or someone else's – if you don't already have one (and how to connect it to your Instagram ad account)
And much more
