competition

One secret lesson we can learn from James Clear's success with "Atomic Habits"

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James Clear's book Atomic Habits is mega-successful.

A clear home run in the marketplace of self-help books.

It's the most successful and best-selling book on the topic of building habits.

But did you know that before Atomic Habits.

Before James Clear published Atomic Habits, there were already 7 bestseller books on the topic of habits:

1.

2.

3.

4.

Seeing this competition, it would have been a natural move for James Clear to just say:

"Well, there are so many books out there already, I better refrain from adding another one. - Competition is just too stiff, here!"

Who would have blamed him for seeing things that way?

But luckily, he DIDN'T!

He put the work in making a book #8 and showed us all what is possible BESIDES stiff competition.

The one counter-intuitive secret we can learn from this example:

Strong existing competition can be a sign to GO instead of STOP!

Because it signals an existing demand.

It's a clear sign that there's a big enough market.

And if you present a preferable solution to an existing market, you are in for a big success.

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